A vast number of experts have been asked about the features of effective web design and here is an overview of a successful site that any web design agency can use as a model.

Since the human eye is a non-linear device that instantly recognises patterns and motions, visual effects are fundamental for success. They are great at capturing the visitor’s attention, drawing it to certain areas of the site and helping the user navigate. Yet technology can easily be overused; excessive animation features and advertisements may distract and annoy the user and bog down their web browsers.

According to experts of a reputable web design agency, advertisements are necessary tools securing the site’s continued existence but countless pop-ups and full-page ads that obscure content can badly affect functionality and discourage the Internet surfer from revisiting that website. Banners that expand or play audio when the user clicks on them are known to be less intrusive and can be used on the site instead. Continue reading →