Service Design may have been a relatively old concept as it had its roots dating back to even earlier than the 1990s when it was first recognized and accepted as a distinct and separate discipline. Before the 1990s, it was integrated into the marketing and management divisions of large corporations. Smaller enterprises did not yet appreciate the importance of service design for their rather micro- and small-scale businesses, due perhaps to the complicated and very technical terms attached to its definition. And also maybe because of the ostensibly high-cost of engaging such a highly-sophisticated technology.

What really is Service Design? How can the layman or the micro-scale entrepreneur understand it and relate its importance to his or her business?

For the ordinary business operator to understand it, Service Design may be defined as the cost- and time-efficient way a product or service is effectively offered which brings not only satisfaction but delight to the customer. Continue reading →