After searching this morning on Google there’s no doubt in my mind that the Usability Testing market has become quite a crowded place. Yes there seems to be no shortage of academics, experts, mad scientists and teenagers sat in their bedroom offering you their take on what your business needs to do to ensure the best Usability experience possible. I don’t want to sound like I am exaggerating because there are no way near as many providers as if you were to search for something like Poker or web design but you can defiantly choose from a choice of Usability methodology from people who have carried out Usability Testing all the way from the Sahara Dessert to Louisville Kentucky.

Of course though this is at a price and doing a little Usability Testing market research, Testing Users took a chance. We purchased five User Testing report PDF’s which worked out at an average of $189 with the cheapest being $148.

I guess I’m doing more comparative competitor analysis than I am doing market research, sure these are the other products we compete against but I’m not sure if this is the Testing User competition as such. Continue reading →